ASOS Australia: In Your World - Salon Launch


ASOS Australia has exclusively launched the Spring/Summer 2013 In Your World collection in Australia, 4 months before the rest of the world!

To celebrate, ASOS held 3 events in Sydney – House Party, Beach Party and the Salon Launch. The beauty of these events was they were available to the public simply by registering in time on Facebook.

I attended the Salon Launch held at the Sydney Opera House (October 9, 2012), which was the perfect backdrop to view the Caravan collection which is beached inspired as well as the Salon collection which is vintage inspired.

ASOS Australia - Salon Launch (44)


My Favourite Looks:


ASOS Australia - Salon Launch (35)


ASOS Australia - Salon Launch (34)


ASOS Australia - Salon Launch (36)


ASOS Australia - Salon Launch (21)


ASOS Australia - Salon Launch (17)


ASOS Australia - Salon Launch (40)
*Coming soon to ASOS Australia


Here are more looks from the night…

ASOS Australia - Salon Launch (2)
ASOS Australia - Salon Launch (3)
ASOS Australia - Salon Launch (4)
ASOS Australia - Salon Launch (5)
ASOS Australia - Salon Launch (7)
ASOS Australia - Salon Launch (8)
ASOS Australia - Salon Launch (11)
ASOS Australia - Salon Launch (13)
ASOS Australia - Salon Launch (15)
ASOS Australia - Salon Launch (16)
ASOS Australia - Salon Launch (18)
ASOS Australia - Salon Launch (25)
ASOS Australia - Salon Launch (26)
ASOS Australia - Salon Launch (27)
ASOS Australia - Salon Launch (31)
ASOS Australia - Salon Launch (32)
ASOS Australia - Salon Launch (37)
ASOS Australia - Salon Launch (38)
ASOS Australia - Salon Launch (39)
ASOS Australia - Salon Launch (41)
ASOS Australia - Salon Launch (42)
ASOS Australia - Salon Launch (43)

Each guest at the show received a RFID Tag which was ‘magically’ linked to Facebook. When entering the venue, it was scanned to check me in and then when I was snapped the photo was then uploaded to Facebook!
ASOS Australia - Salon Launch - Wristband
After the show, we were able to shop the collection using the Scan-To-Shop app.

ASOS Australia - Salon Launch - Scan to Shop
For those who could not make the events, you can shop the collection from the comfort of your own home at ASOS Australia.

ASOS Australia - Salon Launch - In Your World

Thank you to ASOS Australia and Go Lightly PR for having me as a media guest.

ASOS Australia - Salon Launch - Sydney Opera House