ASOS Australia: In Your World - Salon Launch

ASOS Australia has exclusively launched the Spring/Summer 2013 “In Your World” collection in Australia, 4 months before the rest of the world!

To celebrate, ASOS held 3 events in Sydney – House Party, Beach Party and the Salon Launch. The beauty of these events was they were available to the public simply by registering in time on Facebook.

I attended the Salon Launch held at the Sydney Opera House (October 9, 2012), which was the perfect backdrop to view the Caravan collection which is beached inspired as well as the Salon collection which is vintage inspired.

My Favourite Looks:

ASOS Skater Dress in Winter Floral*

ASOS Playsuit with Tribal Embellishment

ASOS Grey Tank Top and ASOS Knicker Shorts in Pearls*

ASOS Floral Dress with Lace Panels

ASOS Embroidered Skater Dress

ASOS Prom Dress in Jewel Print*

*Coming soon to ASOS Australia

Here are more looks from the night…

Each guest at the show received a RFID Tag which was ‘magically’ linked to Facebook. When entering the venue, it was scanned to check me in and then when I was snapped the photo was then uploaded to Facebook!

After the show, we were able to shop the collection using the Scan-To-Shop app.

For those who could not make the events, you can shop the collection from the comfort of your own home at ASOS Australia.

Thank you to ASOS Australia and Go Lightly PR for having me as a media guest.