IMATS Sydney 2012 Overview: Demonstrations and Museum

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The show floor of IMATS Sydney is a busy hub featuring shopping interspersed with makeup demonstrations throughout the floor as well as a makeup ‘museum’ which showcased infamous works from film and television.
























Makeup Demonstrations

One of my favourite booths, was Skincognito as they had several live demonstrations over the weekend, and it fascinating watching someone being dramatically transformed in front of our eyes.

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Yolanda Bartram demonstrating at the Make-Up Artist magazine booth.

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Here are more shots of the makeup demonstrations which took place…

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Makeup Museum curated by Tyrone Finlay

A big and pleasant surprise at IMATS was the Makeup Museum curated by Tyrone Finlay, which was pretty much a shrine to nerd culture which featured works from film and television.

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Throughout the day R2D2 would be taken out for a spin – in case you were wondering, he is remote controlled.

IMATS Sydney 2012 - Tyronne Finlay - R2D2


More coverage to come from IMATS Sydney 2012.



I attended IMATS as a media guest