At 9pm on a Tuesday night, I would normally already be getting ready for bed (yes, I am a bit of a Grannie) but the lure of previewing the Designers For Target collaboration with international designer Roberto Cavalli was just to strong. I was lucky to be invited to a special blogger event the night (30 October 2012) before the launch at Target Bondi Junction. The preview was an intimate gathering of bloggers to browse and try on the range before the general public with everything being placed freshly on the racks… the calm before the impending fashionista storm the next day!
At the time of writing, the collection is now available at Target online and selected stores. However, some pieces/sizes MAY already be sold out in particularly at metro areas.
Having a full-time day job, I had to miss out on the press conference and the launch itself. Previewing the collection was amazing to get my Roberto Cavalli fix even though the man himself was unfortunately unable to attend.
Usually exploring the Designers For Target range either involves clamouring with the other fashionistas during the actual launch or later… when typically all my favourites would be sold out. So it was very refreshing to be in an environment where there was no ‘competition’ and having the time to truly admire the pieces.
The 42 piece collection features pieces for a multitude of occasions including work, the beach, partying and chillaxing. Primarily featuring bold and vivid prints, with a sparkling embellishment to add that touch of glamour.
I tried on several pieces from the collection with mixed success. Like any store, brand or collection – some pieces fit me amazing, while others did not simply suit my body type. But that being said I love trying on pieces just for fun, as you may be pleasantly surprised!
My body type is petite – which is a nice way of saying that I am essentially really short (about 153cm on a good day). So unsurprisingly without a personal tailor on hand, the maxi dresses (which were stunning!) and the long pants were ruled out.
What was interesting is that the sizes ranged from 8-16. With size 6 noticeably absent, it actually existed in previous Designer For Target collaborations. That being said, some size 8 pieces fit me perfectly, while others left me wishing that size 6 was an option, this is usually dependent on the type of fabric. For the stretchy and tight pieces I was more than grateful for the size 8!
Here is my favourite piece for my figure:
Wrap Dress $89
Here is my favourite piece if I had that extra height or a tailor handy:
Maxi Dress $99
Designers For Target is a fantastic reminder that yes, Target does have fashionable clothes! I am looking forward to their collaborations in the future for women’s fashion. A new branch of Designer’s For Target is actually children’s collections, from the adorable Collette Dinnigan for Target range inspired by the Australian Ballet as well as modern Ksubi Kid range all due to hit store later in November.
Best. Looking. Security. Ever.
Thank you to the lovely Saunders and Co team (especially Kate, Rihannon and Kai) and Mikaila from Target Australia for having me as a media guest.