AGFW: Ellie Mackay

One of my FAVOURITE collections shown at Australian Graduates Fashion Week was “Submerge” by Ellie Mackay.

What would a favourite be determined by? Simply by either a gasp or a “Wow” sometimes silent, most times slightly audible to capture my wonderment what has visually pleased my fashionable eye as well as being promptly added to my wish list.

At the most basic level, the majority of this collection is simple white dresses – but the beauty (or the devil) is in the detail. I love the strategic embellishments, and the use of sheer fabric to have that bit of skin peek-a-booing.

Just to be clear, her name is Ellie NOT Emily despite what the projection says.


This collection in 3 words: Simple yet detailed

Ellie Mackay - AGFW Fashion Show 2012 (1)Ellie Mackay - AGFW Fashion Show 2012 (3)Ellie Mackay - AGFW Fashion Show 2012 (4)Ellie Mackay - AGFW Fashion Show 2012 (5)Ellie Mackay - AGFW Fashion Show 2012 (6)Ellie Mackay - AGFW Fashion Show 2012 (7)Ellie Mackay - AGFW Fashion Show 2012 (8)Ellie Mackay - AGFW Fashion Show 2012 (9)Ellie Mackay - AGFW Fashion Show 2012 (10)Ellie Mackay - AGFW Fashion Show 2012 (11)Ellie Mackay - AGFW Fashion Show 2012 (12)

You can see more AGFW coverage here, featuring the winner, Emily Scott and runner-up Leroy Nguyen.


I attended Australian Graduates Fashion Week as a media guest.




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