So a mainstream brand goes natural?
Naturally, I am curious – is it REALLY natural? will it be affordable? does anyone really like rhetorical questions?
Fortunately these questions were answered… without me even having to ask them!
To find out the answers, I went to the Neutrogena Naturals Blogger Launch (February 26, 3013) held at the Twig Café, Surry Hills.
The Neutrogena Naturals range like the name suggests, is a new spin off of the Neutrogena brand which all the products containing over 80% of natural ingredients as well as more environmentally friendly packaging.
The marketing spiel (i.e. their claims not mine) - the range contain ‘bionutrients’ including:
- Vitamin C = antioxidant
- Vitamin B = moisturising properties
- Vitamin E = antioxidant and moisturising properties
- Complex sugars = moisturising properties
- Omega fatty acids = hold cells together, soothes/calms skin
The Neutrogena Naturals range currently has 5 products instore which are 84-100% natural! The range consists of:
Face and Body Bar
Lip Balm (100%)
Which retail for $4.99
Fresh Cleaning + Makeup Remover
Purifying Facial Cleanser
Purifying Pore Scrub
Which retail for $14.99Looking at the back of the ingredients panel I was actually quite surprised at how transparent and easy to read it was. With the ingredients listed neatly with an explanation of where it is derived – no jumbling of words or weird codes in sight! As well as informing us of the percentage of how natural the product actually is, with a little asterix (*) to call out the non-natural ingredients.
In the top left, it shows all the ingredients used to create the Neutrogena Naturals Lip Balm.
In June there will be 2 further additions to the Neutrogena Naturals range - Multi-Vitamin Nourishing Moisturizer and the Nourishing Night Cream.
I did find it interesting (nice way of saying weird) that they are releasing 2 facial cleansers, yet there is no body wash. With the moisturisers being launched in June in Australia, here’s hoping a body wash will not be too far off.
This is definitely the right step for Neutrogena by introducing the Naturals range, and will hopefully lead to their non-natural products to also make a change for the better. With Unilever (whose brands include; Dove, Rexona, Sunsilk) planning to phase out microplastics - let's hope that the mother of Neutrogena, Johnson & Johnson will also take action. These things do not happen overnight but the Naturals range is a positive step in the right direction.
The Neutrogena Naturals range is out NOW and retails from $4.99 to $14.99.