Neutrogena Naturals Bloggers Launch

So a mainstream brand goes natural?

Naturally, I am curious – is it REALLY natural? will it be affordable? does anyone really like rhetorical questions?

Fortunately these questions were answered… without me even having to ask them!

To find out the answers, I went to the Neutrogena Naturals Blogger Launch (February 26, 3013) held at the Twig Café, Surry Hills.





The Neutrogena Naturals range like the name suggests, is a new spin off of the Neutrogena brand which all the products containing over 80% of natural ingredients as well as more environmentally friendly packaging.

The marketing spiel (i.e. their claims not mine) - the range contain ‘bionutrients’ including:

• Vitamin C = antioxidant
• Vitamin B = moisturising properties
• Vitamin E = antioxidant and moisturising properties
• Complex sugars = moisturising properties
• Omega fatty acids = hold cells together, soothes/calms skin

It also just so happens that my girl crush Kristen Bell just happens to be the spokesperson – you might remember her from Veronica Mars, Heroes (used to be obsessed with the show) and being the voice of Gossip Girl.

The Neutrogena Naturals range currently has 5 products instore which are 84-100% natural! The range consists of:

Face and Body Bar

Lip Balm (100%)

Which retail for $4.99

Fresh Cleaning + Makeup Remover

Purifying Facial Cleanser

Purifying Pore Scrub

Which retail for $14.99

Looking at the back of the ingredients panel I was actually quite surprised at how transparent and easy to read it was. With the ingredients listed neatly with an explanation of where it is derived – no jumbling of words or weird codes in sight! As well as informing us of the percentage of how natural the product actually is, with a little asterix (*) to call out the non-natural ingredients.

In the top left, it shows all the ingredients used to create the Neutrogena Naturals Lip Balm.

In June there will be 2 further additions to the Neutrogena Naturals range - Multi-Vitamin Nourishing Moisturizer and the Nourishing Night Cream.

I did find it interesting (nice way of saying weird) that they are releasing 2 facial cleansers, yet there is no body wash. With the moisturisers being launched in June in Australia, here’s hoping a body wash will not be too far off.

This is definitely the right step for Neutrogena by introducing the Naturals range, and will hopefully lead to their non-natural products to also make a change for the better. With Unilever (whose brands include; Dove, Rexona, Sunsilk) planning to phase out microplastics - let's hope that the mother of Neutrogena, Johnson & Johnson will also take action.  These things do not happen overnight but the Naturals range is a positive step in the right direction.

The Neutrogena Naturals range is out NOW and retails from $4.99 to $14.99.