One Direction: Our Moment Perfume Launch Australia


Ermmmmaaagawwwd!

Yes, One Direction now have a perfume.

One Direction - Our Moment Perfume Launch - Sydney - Promo
Be prepared for a gaggle of tweens to be smelling exactly the same, which isn’t a bad thing as yes, I'll be rocking the scent. But young ladies, just a word of advice, a few spritzes will do. Drowning yourself in the fragrance will waste perfectly good perfume.

One Direction's first ever perfume “Our Moment” launched yesterday (August 26) EXCLUSIVELY to Myer, for the next 5 weeks!

I attended the Australian launch at the Sydney Tower which by the way has epic views of Sydney. The night was hosted by my fave slashie MTV VJ/Model Kate Peck and we were treated to view the ad as well as behind the scenes footage.

One Direction - Our Moment Perfume Launch - Sydney - Kate Peck (1)
Aussie Directioners are in for a treat as the perfume is going to be launched on the same day as the UK and what’s even more surprising is that we get it before the US!

The perfume is described as having:
“…splashes of fresh fruit and seasonal flowers infused with undertones of warm musk. The pink grapefruit, wild berries and redcurrants, combined with the delicacy of jasmine petals, and frangipani with the dry woody tones of musk and patchouli leave an enticing and playful scent on the skin”
But honestly if you’re a fanatic Directioner, it doesn’t really matter what it smells like right? I’m sure the boys sweat in a bottle would still generate as much excitement if not more.

The bottle itself is insanely girly, I know that’s the target market but I still was surprised. It’s all pink, with a crown lid which encases a pink mesh “flower.”

One Direction - Our Moment Perfume Launch - Sydney - Bottle
While I wouldn’t call myself a Directioner, I was pretty damn close to conversion... cardboard cutouts just have that effect on me.

The 1D effect clearly more powerful on my 2 fave blondes: Michaela and Nella.
One Direction - Our Moment Perfume Launch - Sydney - Group
 FYI, My fave is the now engaged Zayn, then Harry (call me?)

The Details

Perfume 30ml $49 (exclusive to Priceline from 3rd October)
Perfume 50ml $59 (exclusive to Myer until 2nd October)
Perfume 100ml (exclusive to Myer until 2nd October)

More 1D Goodness

One Direction - Our Moment Perfume Launch - Sydney - Cardboard
One Direction - Our Moment Perfume Launch - Sydney - Kate Peck (2)
One Direction - Our Moment Perfume Launch - Sydney - Scented Ribbon
 We got gifted a yummy 1D cupcake!

One Direction - Our Moment Perfume Launch - Sydney - Cupcake Gift

I attended the 1D Launch as a media guest, and yes I now smell like teen spirit.




1 comments:

Stephanie Veljanovska said...

I Love the Bottle and would Love to try it even though it is a Teeny Bopper perfume lol

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