The Ella Baché Cube-icle Launch


If you follow me on Instagram, you should pretty much know that I love Sydney especially those random pop up events and installations. As evidenced by my recent obsession with snail stalking throughout Sydney.

Well here’s another piece of random to look out for!

Ella Bache Cube-icle Launch in Sydney - The Cube (1)
Last Thursday (26 September) I attended the launch of Ella Baché's Cube-icle, a giant cube inspired by the largest organ of the body, the skin (you just got educated, you’re welcome!). The event was held at the Portobello Cafe’ at Circular Quay which has the most ah-mazing views… as you can clearly see.

No filter baby!
Ella Bache Cube-icle Launch in Sydney - Harbour Bridge
At the moment it’s sitting pretty at Circular Quay near the Opera House, then it moves to Customs House from October 4 to 7.

Ella Bache Cube-icle Launch in Sydney - The Cube (2)
What would be a commercial activation without a bit of social media action? They’re running a competition to win some Ella Baché goodies when you upload images from the cube-icle onto their Facebook page using #ellabachecube… If you’re serious about winning, go and hunt for the official T & C’s.

Bit of social media feedback… for an image based competition how can you not include Instagram as a stand alone option? I soon got over my disbelief by inhaling indulging in some seafood canapes… yum!

Ella Bache Cube-icle Launch in Sydney - Seafood - Oyster
Ella Bache Cube-icle Launch in Sydney - Drinks

I attended the launch as a media guest.




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