Benefit Gimme Brow Launch


Benefit make fun products, and it also seems that to work at Benefit, part of the job means having to dress up... jealous.

Benefit Gimme Brow Australian Launch - Team
Last time I was at the Benefit Boutique at Paddington, Sydney it was for the Fake Up launch. But honestly, I was more excited this time round. Before we start here’s what you need to know:

1. I am naturally an unhairy person, which is an awesome trait in certain areas but unfortunately, not beneficial for my thin and sparse brows.

2. I love magicians – no matter how cheesy or ‘street’ they are.

So having a launch dedicated to Gimme Brow, as well as a magic theme… I loved it.


Gimme Brow claims to make brows 'magically appear,' the product itself is a 'brush-on fiber gel' which comes in 2 shades: light/medium & medium/deep.

Benefit Gimme Brow Australian Launch - Product
Remember when I said I had thin & sparse brows? Well this product actually works! It made my brows look thicker (aka ah-mazing) AND it looked natural as well.

I'm an inbetweener & I got to try out both. Instore I wore the medium/deep, while I was gifted the light/medium... So which did I prefer? While I use the light shade regularly, my brows would look oh-so-much-better with the deeper shade.

If the blue haired gal looks familiar, it's beauty blogger/Benebabe Miss Kitty Charms

Benefit Gimme Brow Australian Launch (5)
As amazing as Gimme Brow is, I cannot do launch coverage without indulging in a bit of poorly shot amateur food porn...

Benefit Gimme Brow Australian Launch - Candy Bar (1)
Benefit Gimme Brow Australian Launch - Candy Bar (3)
Ohhh yeah!

Benefit Gimme Brow Australian Launch - Canape
Benefit's Gimme Brow is out now and retails for $32.

Benefit Gimme Brow Australian Launch (6)


I attended the launch as a media guest.






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