Benefit 'They're Real Push-Up Liner' Launch

Benefit is one of those cult brands where the ladies/beauty bloggers anticipate their new products as they are innovative, different and actually work (I'm still using Gimme Brow religiously!).

This time round? I was hell excited for the launch of the FIRST ever gel liner in pen form, the They're Real Push-Up Liner that is a matte black, is smudge-proof and waterproof. Eyeliner is MY staple product so I'm always up for trying out new concoctions to find a new favourite!




The launch was held at the Justice & Police Museum in Sydney, and kudos to the Benefit team for really utilising the location and the theme...

I've had a play with the liner, and it makes it much more easier to work with! While I haven't completely mastered the art of the winged eye, this liner has taken me a hundred steps closer to getting it right. So close, but yet so far!

The liner is out in Australia on June 27 and will retail for $35 AUD.

And here are some social snaps to prove that I'm not the lonely girl with a camera in hand all the time...

And of course, the food...

Untagged images are courtesy of Benefit.

I attended the launch as a media guest.