Be Impulsive Fragrance Launch

Remember Impulse being THE staple item in school backpack? (along with Lipsmackers of course!)

Well, they're back... with a new look!


What better way for Impulse the 'perfume in a spray' to make it's mark on our radar than a fabulous launch held at Angel & Ash in Martin Place in Sydney... Even better they decided to throw 3 models who just so happen to be BFF's into the mix - Erin Heatherton, Bambi Northwood-Blyth and Zippora Seven.

Who are clearly ridiculously good looking...

Who also just happen to have their own signature Impulse scent:

Bambi - Merely Musk (Lime & Sandalwood)
Erin - Romantic Spark (Violets & Wood)
Zippora - Illusions (Rose & Sandalwood)

While all models are beautiful and special, this night had special attention for a certain international Victoria's Secret model, Erin Heatherton...

While 'our' own Bambi Northwood-Blyth is pretty damn stunning as well...

The new look Impulse...

A great night hanging with the beautiful people, including these Beauty Bloggers - Lauren, Michelle, Madeleine & Lucy.

Impulse Fragrances retails for $4.99 each and is available at Priceline.

I attended the launch as a media guest.

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