Review: Fitbit Flex

In the words of Delta Goodrem, I am lost without you.

I was able to borrow the Fitbit for a blissful two weeks until it was cruelly taken away from me (ok, I had to return it). Just like not Instagramming something feels like it never happened, not having a Fitbit is like having 'wasted' steps.

To give a bit of context, I am not a gym person (I'd love it if someone or a gym could prove me wrong!) but I do love walking, being held accountable and being competitive... so the Fitbit ticks all these boxes. I've previously been part of the Global Corporate Challenge (GCC) which is a program for the workplace that lasts for 4 months, it was very effective but beyond the 4 months the bad habits kicked back in.

The Fitbit Flex is a fancy pedometer that you wear on your wrist that syncs with your phone and/or computer which tracks your steps, distance, and calories burned.

I was contemplating buying the Fitbit for awhile but having the opportunity to try before I buy was the best way to seal the deal.

The Fitbit Flex comes with:

  • 2 bands in the same colour but 2 different sizes.
  • Clip (to hold the band together)
  • USB charger
  • Fitbit
  • Wireless dongle

Let's get to it, I LOVED IT.

I found it extremely effective in being a motivator to make more effort and rack up more steps in my day. It is recommended to achieve 10,000 steps a day and you'd be surprised at how difficult it is when you have an office job! Even though I primarily take public transport and walk, I still had to put in a substantial effort to hit the target.

At any given time you can be given an indication of your progress on the band itself, with each lit up dot representing 20% of your goal completed with 5 dots in total. BUT the best way is definitely the app which syncs via Bluetooth. Without the app/smartphone this Fitbit would be a dud as instant gratification makes it a major motivator.

I hit over 20,000 steps on the day of the City2Surf which is a distance of 14km!

This data is recorded and compiled to make sexy charts which I unfortunately no longer have access to!

  • The app - I LOVE IT!
  • Sexy charts - You can check and compare your progress by day, week, & month!
  • The dot system is a subtle way to track your steps.
  • The notification when you hit your goal - it vibrates and lights up.
  • I found it really effective in being a motivator to reach my steps.

  • The pink band gets dirty edges. A quick google search makes it seem like pink is the most difficult to clean. I would recommend the black plus its more subtle.
  • Once you hit your goal, the Fitbit doesn’t indicate how much more you’ve done. You only know via the app.
  • It's unattractive and looks a bit bulky for smaller wrists. If you're looking for something a bit more fashionable, they have the new Tony Burch range which looks amazing but that's at a premium cost.
  • The little clip which holds the band together is a bit flimsy, fortunately it didn't fall out but I wouldn't be surprised if it got lost. I would prefer something more 'safe' like a watch band.

The wishlist
  • In the packaging it features 2 bands of 2 sizes – S/M & M/L. Not exactly a con but I would prefer 2 bands, that are different colours of the SAME size.
  • The Tony Burch  range proves that they can make the Fitbit fashionable! BUT at the hefty price of over $100 for the non silicone bands and without the Fitbit itself, it's not affordable at all. I would love it if they affordable bands like iPhone cases - think of all the options!


I want this so bad. As we speak I’m doing my research into buying it BUT there are rumours of a new model being launched soonish, so I'm holding out until Christmas.

The Fitbit Flex retails for $129.95 while the Fitbit Zip retails for $79.95.

You can shop the range at Fitbit and Target.

The Fitbit Flex was provided as a loan for the purpose of a review.

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