When ghd invites you to a launch, you definitely make yourself free for it!
A few weeks ago, I attended the launch for the latest and greatest hosted by Today's very own Lisa Wilkenson held at Alpha, a Greek restaurant in Sydney's CBD.
So ghd fangirls and boys... apparently the ghd can get even better!
ghd is the Apple of the hair world, people are ferociously loyal and are happy to spend more thanks to it's effectiveness and ease of use.
Are you a wee bit excited over the latest innovation?
The ghd platinum is suitable for all hair types that "delivers ultimate styling results for healthier, shinier and stronger hair – all in one stroke."
It keeps heat consistent at 185ºC, they found that a lower temperature will take longer to style hair while higher temperatures increases the chance of damaging your hair.
The ghd platinum comes in 2 colours - black and white. Personally I love the look of the white one! The design is sleek and chic, and is noticeably smaller than previous ghd designs which makes it easier to style with. It also has wider plates which means you can style more hair in one hit.
It will be available early June and will retail for $315 in Australia.
You can shop ghd at ghd Australia, Adore Beauty, & RY.
It wouldn't be a hair event, without a bit of a demonstration...
A nifty little Photo Booth was set up as well.
And of course, there was food. We were treated to a delicious spread as well as canapes from Alpha and it was amazing!
I attended the launch as a media guest.